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A Level Economics (9708)•9708/12/O/N/22
Question 14 from 9708/12/O/N/22

Explanation

Price Elasticity Determines Expenditure Changes

Steps:

  • Price elasticity of demand (PED) measures responsiveness of quantity demanded to price changes; |PED| > 1 is elastic, |PED| < 1 is inelastic.
  • For elastic demand, a price rise causes quantity to fall more than proportionally, reducing total expenditure.
  • Table indicates Lee's PED > 1 for both meals and tickets, so Lee's spending falls on both.
  • Kim's PED varies (elastic for one, inelastic for other), so Kim's spending change is indeterminate for both.

Why C is correct:

  • Lee's elastic demand for both products means total expenditure decreases when price rises, per the PED formula: %ΔQ > %ΔP in magnitude.

Why the others are wrong:

  • A: Lee's elastic demand causes spending to decrease, not increase.
  • B: Kim's mixed elasticities mean spending may rise on one and fall on the other, not definitely more on both.
  • D: Cinema revenue depends on both consumers' demands; Lee's fall is offset by Kim's potential inelastic response, so not definite.

Final answer: C

Topic: Price elasticity, income elasticity and cross elasticity of demand

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