A Level Economics (9708)•9708/13/O/N/19

Explanation
Cross Elasticity Indicates Substitutes
Steps:
- Review demand trends for sea journeys and alternative services (e.g., air or tunnel) over the period.
- Observe that sea journey demand declines while alternative demand rises.
- Infer the relationship: opposite demand movements suggest substitutes.
- Conclude positive cross elasticity from the proportional changes.
Why A is correct:
- Positive cross elasticity of demand (E_{xy} = %ΔQ_x / %ΔP_y > 0) measures substitutes, where data shows rising demand for one as the other falls, implying price or preference shifts favor the alternative.
Why the others are wrong:
- B: Data shows shifting market shares, not overall growth in total crossings.
- C: Decline occurs but without acceleration evidence in the trends.
- D: Complementary goods have negative cross elasticity; data shows opposite movements, not joint decline.
Final answer: A
Topic: Price elasticity, income elasticity and cross elasticity of demand
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