A Level Economics (9708)•9708/11/O/N/18

Explanation
Equal areas indicate unit elastic demand
Steps:
- Price halves from P1 to P2, so %ΔP = -50%.
- Area OMQ equals area OPQ, implying total revenue unchanged (initial revenue = P1 × Q1; new = P2 × Q2).
- For revenue to stay constant with price halving, quantity must double (Q2 = 2 × Q1), so %ΔQ = +100%.
- PED = (%ΔQ / %ΔP) = 100% / (-50%) = -1.
Why A is correct:
- PED = -1 when equal areas show revenue invariance, per the unit elasticity definition where %ΔQ = -%ΔP.
Why the others are wrong:
- B: -0.5 implies %ΔQ = +25%, so Q2 = 1.25 × Q1 and revenue falls.
- C: 0 means no quantity change, so areas unequal and revenue halves.
- D: Infinity requires horizontal demand, but price change with equal areas contradicts flat curve.
Final answer: A
Topic: Price elasticity, income elasticity and cross elasticity of demand
Practice more A Level Economics (9708) questions on mMCQ.me