A Level Economics (9708)•9708/11/M/J/22

Explanation
Law of Diminishing Marginal Utility
Steps:
- Recall that a demand curve shows quantity demanded increasing as price falls.
- Recognize the downward slope reflects consumers' willingness to buy more at lower prices.
- Link this to utility: as consumption rises, marginal utility falls, reducing willingness to pay high prices.
- Match to options: select the one explaining falling marginal utility.
Why A is correct:
- It states the law of diminishing marginal utility, where marginal utility (additional satisfaction) decreases with more consumption, so consumers demand more only at lower prices.
Why the others are wrong:
- B: Finite income explains budget constraints but not the core reason for the downward slope.
- C: Identical to A, so redundant; question likely has a duplication error.
- D: Describes producer pricing (supply curve), not consumer demand behavior.
Final answer: A
Topic: Demand and supply curves
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