Minimum Pricing Policy Undermined by Ineffective Deterrence and Misinformation

Steps:

• Minimum unit pricing raises alcohol costs to curb excessive consumption and health harms, especially among heavy drinkers.
• Failure occurs if pricing fails to reduce affordability or if complementary actions encourage consumption.
• Assess each option: High prices deter buying but pair with supportive info; low prices weaken deterrence, worsened by misleading claims.
• Option C combines insufficient price hike with overstated alcohol benefits, directly countering harm reduction.

Why C is correct:

• Low minimum price fails to significantly increase costs (per elasticity of demand for alcohol), preserving high consumption; overstating health benefits violates public health principles by reducing perceived risks and encouraging intake.

Why the others are wrong:

• A: High price deters consumption; effective information reinforces harm awareness, supporting policy success.
• B: High price reduces affordability; info on health effects educates against drinking, aiding reduction.
• D: Low price limits impact, but stricter enforcement curbs illegal sales and underage access, partially mitigating harms.

Final answer: C