A Level Economics (9708)•9708/12/M/J/19

Explanation
Perfectly Contestable Market Definition
Steps:
- Recall that a perfectly contestable market theory, by Baumol, assumes no barriers to entry or exit for potential competitors.
- Identify that zero entry/exit costs enable hit-and-run entry, disciplining incumbents via threat of competition.
- Match this to choices: A describes zero costs, aligning with the theory.
- Eliminate others: B and C imply barriers, D is unrelated pricing strategy.
Why the correct option is correct:
- Option A matches the core definition, where zero entry/exit costs ensure potential entrants can challenge incumbents without risk, promoting efficiency.
Why the others are wrong:
- B: High barriers prevent contestability by blocking entry/exit.
- C: High sunk costs create irreversible investments, acting as entry barriers.
- D: Price discrimination is a pricing tactic, not related to market entry conditions.
Final answer: A
Topic: Different market structures
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