A Level Economics (9708)•9708/12/M/J/18

Explanation
Price Mechanism Fails with Effective Price Controls
Steps:
- Define price mechanism: Prices freely adjust via supply and demand to allocate scarce goods efficiently.
- Identify failure condition: Intervention preventing price flexibility disrupts allocation.
- Assess options: Check if each blocks price signals or equilibrium.
- Select: Option showing binding government control on price.
Why B is correct:
- An effective maximum price (price ceiling) is set below equilibrium, preventing price rises to clear markets, causing shortages resolved by queues or rationing, not prices (per basic supply-demand law).
Why the others are wrong:
- A: Banning advertising limits promotion but allows prices to still signal scarcity and allocate goods.
- C: Limited supply triggers higher prices to ration goods, enhancing price mechanism function.
- D: A powerful company (monopoly) sets higher prices but still uses price signals for allocation.
Final answer: B
Topic: Efficiency and market failure
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