A Level Economics (9708)•9708/11/M/J/18

Explanation
Total Expenditure Constant Implies Unitary Price Elasticity
Steps:
- Total expenditure = price × quantity demanded.
- If the diagram shows total expenditure constant as price changes, quantity adjusts proportionally.
- This proportional change means |%ΔQ / %ΔP| = 1.
- Thus, price elasticity of demand is unitary.
Why D is correct:
- Unitary price elasticity occurs when total expenditure remains unchanged with price variations, per the formula E_p = (%ΔQ / %ΔP) = -1 (in absolute value).
Why the others are wrong:
- A: Income elasticity zero implies quantity unchanged with income; unrelated to price-expenditure link.
- B: Price elasticity zero means quantity fixed despite price changes, so expenditure varies directly with price.
- C: Income elasticity unity means proportional quantity response to income; diagram concerns price, not income.
Not enough information on diagram to confirm, but standard interpretation points to D.
Final answer: D
Topic: Price elasticity, income elasticity and cross elasticity of demand
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