A Level Accounting (9706)•9706/13/M/J/19

Explanation
Changes affecting profit via contribution margin Steps:
- Profit = (Selling price - Marginal cost) × Sales volume - Fixed costs.
- Change 1 increases marginal cost, reducing contribution margin per unit and total profit.
- Change 2 decreases fixed costs, increasing total profit directly.
- Change 3 increases sales volume, boosting total contribution and profit if above break-even.
- Change 4 decreases selling price, reducing contribution margin per unit and total profit.
Why B is correct:
- Changes 1 and 4 both shrink the contribution margin ((P - MC) decreases), making profit harder to achieve per the CVP formula.
Why the others are wrong:
- A includes 2, which lowers costs and raises profit.
- C includes 2, which lowers costs and raises profit.
- D includes 3, which raises revenue and profit.
Final answer: B
Topic: Costs and cost behaviour
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