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A Level Accounting (9706)•9706/13/M/J/19
Question 25 from 9706/13/M/J/19

Explanation

Changes affecting profit via contribution margin Steps:

  • Profit = (Selling price - Marginal cost) × Sales volume - Fixed costs.
  • Change 1 increases marginal cost, reducing contribution margin per unit and total profit.
  • Change 2 decreases fixed costs, increasing total profit directly.
  • Change 3 increases sales volume, boosting total contribution and profit if above break-even.
  • Change 4 decreases selling price, reducing contribution margin per unit and total profit.

Why B is correct:

  • Changes 1 and 4 both shrink the contribution margin ((P - MC) decreases), making profit harder to achieve per the CVP formula.

Why the others are wrong:

  • A includes 2, which lowers costs and raises profit.
  • C includes 2, which lowers costs and raises profit.
  • D includes 3, which raises revenue and profit.

Final answer: B

Topic: Costs and cost behaviour

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