O Levels Economics (2281)•2281/13/O/N/22

Explanation
Labor-Intensive Benefits in Personal Services
Steps:
- Recognize the firm offers personal services, emphasizing human interaction.
- Compare labor-intensive (more workers) vs. capital-intensive (more machines) production.
- Identify advantages: labor-intensive enhances personalization in services.
- Evaluate options to find the supportive aspect for preferring labor-intensive.
Why A is correct:
- In personal services, labor-intensive production enables direct human engagement, boosting customer satisfaction through tailored experiences, as defined in service economics where human touch drives perceived value.
Why the others are wrong:
- B: Higher production costs deter the choice, as firms seek cost efficiency.
- C: Less flexibility discourages the preference, since labor allows adaptability to customer needs.
- D: Worse service quality opposes the choice, as labor-intensive improves personalization.
Final answer: A
Topic: Firms and production
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