O Levels Economics (2281)•2281/11/M/J/19

Explanation
Backward Vertical Integration in Supply Chain
Steps:
- Identify the action: Bakery purchases flour, a key input for baking.
- Recall integration types: Vertical integration controls supply chain stages; backward moves upstream to suppliers.
- Analyze direction: Buying flour secures raw material supply, integrating with producer stage.
- Match to options: This fits vertical backwards, not other forms.
Why C is correct:
- Vertical backward integration occurs when a firm acquires control over its suppliers, as defined in business strategy, to ensure input availability.
Why the others are wrong:
- A: Conglomerate involves diversification into unrelated industries, not supply chain control.
- B: Horizontal integration merges with competitors at the same production level; "backwards" does not apply.
- D: Vertical forwards expands downstream to distribution or customers, like acquiring retailers.
Final answer: C
Topic: Firms' costs, revenue and objectives
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